![Hot Benny's](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99e34ad2c9fbbdd4efa3f_HB_Hero.webp)
Hot Benny’s is serving up an unexpected twist on the classic beignet, alongside a contemporary espresso bar.
Shooting to shake up the scene, Hot Benny’s founders approached AKA with a concept alone- a fresh, new take on a New Orleans signature. We readily embraced the challenge and developed a name and a brand that felt both unexpected and comfortably worn in.
Naming
Brand Identity
Print & Packaging
Merch
Environmental Design
Signage & Wayfinding
Brand Imagery
Styling
Website Design
Photography: James Collier
![Hot Benny's](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99e3fa1b208b2e7e81f92_HB_Mark.png)
We used an interchanging blocky, modern sans and a hand-rendered wordmark for the primary logos. Injecting a bit of nostalgia and personality, we introduced a fun trio of beignet characters through the brand’s visual language.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ec0159a44cf189e9f75_HB_Packaging-1.webp)
The illustrated beignet trio livens the Hot Bennys packaging through cups, bags, deli paper and more. We created a line of grab-worthy merch including hats and shirts.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/659d766bb3e636d2a6f2135f_Hotbenny_rotating%20(1).gif)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d4e2cb0ab6ec8c42e1374_HotBennys_coffee-pour.gif)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ec707dcad78a86e58de_HB_Packaging-2.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d4e91a44d094f4eed03fa_hotbennys_group-walking.gif)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ecb457f0d20edd0cd71_HB_Order.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ed1f2d7732a09148a76_HB_Merch.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ed6e272e51483b773e2_HB_Signage-1.webp)
Designed to stand out on a busy strip of Canal Street, Hot Bennys benefits from carefully considered, dynamic signage.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99edbb949b8fabb912d82_HB_Signage-2.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99ee09e1cac5ebc72bf50_HB_Signage-3.webp)