Hot Benny's

Hot Benny’s is serving up an unexpected twist on the classic beignet, alongside a contemporary espresso bar.

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Shooting to shake up the scene, Hot Benny’s founders approached AKA with a concept alone- a fresh, new take on a New Orleans signature. We readily embraced the challenge and developed a  name and a brand that felt both unexpected and comfortably worn in.

Services

NAMING

BRAND IDENTITY

PRINT & PACKAGING

MERCH

ENVIRONMENTAL DESIGN

SIGANGE & WAYFINDING

BRAND IMAGERY

STYLING

WEBSITE DESIGN

CREDITS

Photography: James Collier

Hot Benny's
Brand Identity

We used an interchanging blocky, modern sans and a hand-rendered wordmark for the primary logos.  Injecting a bit of nostalgia and personality, we introduced a fun trio of beignet characters through the brand’s visual language.

Packaging

The illustrated beignet trio livens the Hot Bennys packaging through cups, bags, deli paper and more.  We created a line of grab-worthy merch including hats and shirts.

Environmental

Designed to stand out on a busy strip of Canal Street, Hot Bennys benefits from carefully considered, dynamic signage.

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