![Monomini](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a87199171153b90761a1_Monomini_Hero.webp)
Minimalism meets fun! Monomini is a children’s collective offering gifts, toys, apparel and accessories for ages newborn to pre-teen.
When conceptualizing this dreamy spinoff of a top New Orleans women’s boutique, Monomini’s founder came to us with a clear point of view. She wanted to create a children’s boutique that reflected her signature modern meets minimalist aesthetic, but with playful touches that would appeal to children and parents alike. We created a brand that was up to the task- both in the physical space and online.
Brand Identity
Environmental & Signage
Photography: Kayla Stark
![Monomini](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a8796c63d386c788ec00_Monomini_Mark.png)
Loopy, monoline letterforms placed strategically add the right amount of playfulness to the brand. The M works overtime, doubling as hair on the icons and it’s many variations.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a8c28cb326d1e2cfd812_Monomini_Mark-2.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a8ef20712b467c605d0a_Monomini_Hangtag.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a8d175ef49451ef1bf5a_Monomini_Tags.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a8fb1fccd7083c88a614_Monomini_ArtPattern.png)
Brand elements carry over through various touchpoints throughout the store. We created a set of acrylic characters that are able to be moved between merchandising areas and display windows. Branded balloons, bags, and signage add to the charm of this adorable boutique.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a9851f581cf17a08683b_Monomini_Acrylic.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a98d6783bebce6910813_Monomini_Acrylic-2.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a91c15b2be73c94a4260_Monomini_Packaging.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a90d5fab143bc7d505d6_Monomini_Signage.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9a907e20eb2d7d00b568a_Monomini_Signage-2.webp)