![Birdy's](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9898e9c13117ebbdcc495_Birdys_Hero.webp)
Birdy’s Behind the Bower is a busy breakfast, brunch, and lunch spot perched in the back of a modern mixed-use development, serving Southern-inspired, locally-sourced American cuisine alongside a welcoming outdoor courtyard.
Aiming to cater to those looking for a fun, delicious brunch experience, the Birdy’s team approached AKA with just a name, and asked us to roll with it. We leaned in and developed a playful, cheeky brand that appeals to friends, families, as well as the classic brunch aficionados: bachelorette groups, tourists, and pre-gamers.
Brand Identity
Print & Packaging
Photography:
Emily Ferretti (Food)
Rand Schmidt (Interiors)
![Birdy's](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d41362429c174f13a982e_Birdys_group.gif)
The epitome of a flexible branding system, Birdy’s boasts two primary logos that work interchangeably. The hand-lettered brush script is drawn from the illustration style, while the typeset, blocky logo pulls you right in.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a989bee1160d17e0851526_Birdys_Menu.webp)
We created the brand’s signature flock of bird characters, and then applied them to a multitude of applications from menu, to takeout packaging, to gifs for Birdy’s online presence.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a989ca885b3eef7832d9d2_Birdys_KidsMenu.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a989df779a74c33aa83caa_Birdys_BirdArtwork.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a989d977584f085363d167_Birdys_Bottle.webp)
In serving guests who value aesthetics just as much as a great bite, the Birdys team benefits from a flexible branding system. The wealth of illustrations and logo variations played out perfectly through various print and packaging assets, as well as within the space.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d419f0b233b44ed1a338e_Birdys_pancake-ani.gif)
Brand assets layer over one another to create a posh VIP booth moment behind custom wallpaper and neon sign installation.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a98a03cc6d1c6935859a91_Birdys_Interior-1.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a98a0ff2d7732a0905ba07_Birdys_Decal.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a989b0983850c3d7fc222e_Birdys_MenuSignage.webp)