![Flour Moon](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9685ce8b029ebdf61d010_FlourMoon_Hero.webp)
Flour Moon is a nationally-acclaimed and locally loved bakery serving fresh, New York-style bagels, tartines, and sandwiches.
Born a pandemic pop-up, Flour Moon quickly gained a cult following as one of Bon Appétit’s very best bagel shops in the United States. Preceding a long-awaited expansion into a brick and mortar along the Lafitte Greenway in New Orleans, owner Breanne Kostyk approached AKA with a desire to build excitement and distinguish her shop through a unique brand story.
Brand Identity
Print & Packaging
Merch
Environmental Design
Signage & Wayfinding
Mural Installation
Photography: Emily Ferretti
![Flour Moon](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d46fe71e92add0f4cc1c1_FlourMoon_logo-animation.gif)
A wide sans type appealed to the clients appreciation for scandi-inspired modern aesthetic and coupled well with the organic shapes and line drawings within the visual language. The Flour Moon icon represents both a night’s sky through the lens of a telescope, and a seeded bagel.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655d47e7b849f691cf7504c2_FL_moon-rotation.gif)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a969e5db0ab94be55fadca_FlourMoon_Matchbook.webp)
We believe the right packaging can make a brand sing. Flexible brand elements appear throughout multiple assets, including cups, pre-packaged spreads, customer loyalty cards, totes, and bags.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a96ac346b0274e2f573884_FlourMoon_PrintCup.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9703a1509062963176f2b_FlourMoon_PinkBagel.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a970633b4c23a0a8ddb3af_FlourMoon_Cards.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a97072383da4001cf96424_FlourMoon_Tote.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9707949649995203c09a7_FlourMoon_PaperBag.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9710089c8b2ba28e78694_FlourMoon_Pattern.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a97118e63a594fd5572285_FlourMoon_Facade.webp)
You feel the branding through multiple touchpoints throughout the space including custom vinyls, wayfinding signage and a hand-painted mural.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a97132d28079ae685b44f2_FlourMoon_Food.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9713a450534b86a9463fd_FlourMoon_Decal.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a97021d37d2d798e5e4763_FlourMoon_Mural.webp)