Bonfolk is a purpose-driven sock brand that aims to impact communities positively. For every pair of socks sold, a pair is donated to those in need through their nonprofit, Bonfolk Giving Good.

Read More +LESS –

Bonfolk came to us looking for a more expansive brand identity foundation. As a growing company with a substantial amount of wholesale and a blooming online presence, they needed a more variable system of assets to pull from.  We reimagined their primary logo along with rich visual language that felt fresh and true to the brand’s mission.


Brand Identity

Brand Identity

We paired a custom, hand-lettered primary logotype with an intriguing color story and a series of illustrated characters forming a robust and highly flexible visual language system.  The client was able to draw from this foundation for in-house implementation on web,  social, and print collateral.