![Bonfolk](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9908e346b2bb9bb52a4b9_Bonfolk_Hero.png)
Bonfolk is a purpose-driven sock brand that aims to impact communities positively. For every pair of socks sold, a pair is donated to those in need through their nonprofit, Bonfolk Giving Good.
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Bonfolk came to us looking for a more expansive brand identity foundation. As a growing company with a substantial amount of wholesale and a blooming online presence, they needed a more variable system of assets to pull from. We reimagined their primary logo along with rich visual language that felt fresh and true to the brand’s mission.
Services
Brand Identity
![Bonfolk](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9909ef535e5de7bb37b63_Bonfolk_Print.webp)
Brand Identity
We paired a custom, hand-lettered primary logotype with an intriguing color story and a series of illustrated characters forming a robust and highly flexible visual language system. The client was able to draw from this foundation for in-house implementation on web, social, and print collateral.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a9927bab798b3eaf8507f9_Bonfolk_Artwork.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a993fd457f0d20edc97630_Bonfolk_Tape.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99238e885373bd57757fc_Bonfolk_Pattern.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99154a6730dccd301772f_Bonfolk_Print-1.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a99425c402a7071a39754b_Bonfolk_Artwork-2.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65a991c57d66867355132c9b_Bonfolk_Pattern-2.png)