With over ten locations, Willie’s Chicken Shack serves fresh, marinated fried chicken and ready-made daiquiris to tourists and locals alike.
The client wished not to stray too far from the original Willie’s logo. In this update, we refreshed the typeset script with a custom, hand-drawn lettering wordmark for the primary logo, and gave the original Willie a fresh look.
Brand elements carry over into various packaging assets. For a business with such substantial take-out, we aimed to design collateral that had an eye-catching presence even outside of the restaurant’s doors.
Multiple applications of branded signage, wayfinding neon, and two custom-designed wallpaper installations furnish the walls of Willie’s flagship location.