![Willie's Chicken Shack](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabcc764e256ebb6e34a34_Willies_Hero.webp)
With over ten locations, Willie’s Chicken Shack serves fresh, marinated fried chicken and ready-made daiquiris to tourists and locals alike.
Looking to achieve consistency and update their image, the founder of Willie’s tasked AKA with a rebrand of this French Quarter quick-service staple. As the project unfolded, we were engaged further to advise in environmental design – establishing what would become the flagship location, thus setting the standard for all future outposts.
Brand Identity
Print & Packaging
Merch
Environmental Design
Signage & Wayfinding
Brand Imagery
Styling
Web Design
Photography: James Collier
Styling: High Vintage
![Willie's Chicken Shack](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabcd7666d1fd09e42924b_Willies_Party.webp)
The client wished not to stray too far from the original Willie’s logo. In this update, we refreshed the typeset script with a custom, hand-drawn lettering wordmark for the primary logo, and gave the original Willie a fresh look.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc11978a52e31532fe35_Willies_Lockup.png)
Brand elements carry over into various packaging assets. For a business with such substantial take-out, we aimed to design collateral that had an eye-catching presence even outside of the restaurant’s doors.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc70bd3ff430a683ca99_Willies_Jazz.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc7eb6527ad30601f702_Willies_Wallpaper.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc93fa266c274acbe335_Willies_Food.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabca2666d1fd09e42693e_Willies_Merch-1.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabcaa53cd3fc7615d6954_Wilies_Merch-2.webp)
Multiple applications of branded signage, wayfinding neon, and two custom-designed wallpaper installations furnish the walls of Willie’s flagship location.
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc213542b5a6f2cc0585_Willies_Signage-1.webp)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/655ce7f5bf2788ae389f838f_Frame%20115.png)
![](https://cdn.prod.website-files.com/652d888c7b27a29fd9f2daa3/65aabc3b6593ec0db47cb10a_Willies_Signage-3.webp)