Patty’s Burger Bar is the go-to spot for hot, crispy smash burgers—made fresh, affordable, and built however you like. With boozy shakes and a massive bourbon list, Patty’s is no fuss, no fluff—just really good, housemade burgers.

Looking to carve out a distinct identity within the New Orleans Burger scene, Patty’s tapped AKA to concept, name, and develop a brand for a new counter-service burger experience at Boulevard Bistro. Looking for something that felt both independent and connected, we developed the name Patty’s and a visual identity that leans into approachability, personality, and quality. The system was designed to scale across environmental graphics, packaging, and merchandise.

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